CASE STUDY: AUTOMOTIVE

Background

Kasatria has had privilege to work with some of the leading automotive players in Malaysia over the years, and a common challenge faced by our clients was the fact they realized that more and more people were going mobile and that they were keen to join the bandwagon. The problem was which mobile platform and technology should they consider? Do they build an iOS App, an Android App or a Blackberry App?

They approached us for assistance and asked if there was a methodology that we could establish to help them decide.

- Client from the Automotive Industry -

Track Engagement Across Platforms

In order to obtain an answer to the client’s dilemma, our first task was setting up Google Analytics to track their website and to monitor the platforms and devices used to browse their products and campaigns.

Rank platforms by Reach

A key criteria used to evaluate reach would be the number of visits made by customers using a particular platform, together with the number of unique visitors involved to identify the potential reach of a given platform.

Weigh Mobile Options by Cost

The last consideration we used in our recommendation really boils down to the investment required to develop on a given platform vs the potential reach of once support is available on that platform.

Thinking out of the box

We realized that the common denominator was the fact that our client was targeting customers using smartphones. So instead of building a native mobile app, we suggested for them to consider HTML 5 with a mobile form factor.

Capturing & Growing Engagement

Taking our suggestion into consideration, our client managed to capture not only the entire demographic of mobile smartphone users, but also increase the overall engagement of users across desktop & mobile form factors.

FIND OUT HOW WE CAN ALSO HELP YOU

How can I increase my website's performance

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your website’s marketing activities and relating it back to actual business results.

Getting basic insights from your online existing team is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing.

Let us help you identify how you can improve your Return on Investment (ROI) and accelerate your business.

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