CASE STUDY: EDUCATION

Background

Education is a big industry in Malaysia, and Kasatria has worked with quite a number of players in the market. A common challenge that they had was how to establish a methodology to measure the usability of their site and ultimately improve it’s ergonomics?

They requested our assistance and asked our team if there was anything that we could do to help them improve their website and make it easier to use.

- Client from the Education Industry -

Track Visitor’s Behaviour & Preferences

The first step was to facilitate the setup of Google Analytics to track their website so that we can observe the areas that students tend to visit and use all the time to identify possible pages for improvement.

Implement A/B Testing

The client had their digital agency prepare two new options for each targeted page together with their call to action. We ranked design usability based on bounce rates and conversion rates together with the areas clicked by the user.

Learning from Trial and Error

A key observation made after running our content experiments was that users preferred clicking on images and that if you want a visitor to complete a particular goal, the call to action needs to be made more obvious.

Analyze and Optimize Future Interfaces

Using these insights together with their schedule of digital content and campaigns allowed them to make decisions more effectively, and this lead to an increase in visitor engagement across all of their online media.

FIND OUT HOW WE CAN ALSO HELP YOU

How can I increase my website's performance

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your website’s marketing activities and relating it back to actual business results.

Getting basic insights from your online existing team is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing.

Let us help you identify how you can improve your Return on Investment (ROI) and accelerate your business.

Speak to one of our Consultants
+603 2242 2300