CASE STUDY: THEME PARKS

Background

Over the last few years, Kasatria’s team had the opportunity to work with many leading theme parks in Malaysia. A common issue faced by our client was the fact they wanted to find out how well their Digital Marketing Activities were influencing their online sales.

Our clients asked Kasatria if there was anything that we could do to help them attribute their online sales to their digital campaigns, and ultimately improve their online sales results.

- Client from the Theme Park Industry -

Track Online Advertising Effectiveness

We used Google Analytics to track online advertising channels used by the client. We then attributed the costs, reach, clicks, clickthrough rate, conversion rate and e-commerce purchase value to identify Return on Investment (ROI).

Rank channels based on Return on Investment (ROI)

Our team then started sorting digital channels weighted by Return on Investment (ROI), reach and conversion rates to identify which channels ultimately brought in better online sales results for our client.

Target Outperforming Digital Channels

An important consideration was to get our client to reprioritize budget allocation for online advertising to digital channels that outperformed to accelerate reach, conversion rate and ultimately online sales results.

Analyze and Optimize Future Campaigns

After implementing our suggestions, we observed an overall increase in online sales. We then formalized a checklist of steps for our client to take note of so that they are aware of criteria’s to consider in future campaigns.

FIND OUT HOW WE CAN ALSO HELP YOU

How can I increase my website's performance

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your website’s marketing activities and relating it back to actual business results.

Getting basic insights from your online existing team is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing.

Let us help you identify how you can improve your Return on Investment (ROI) and accelerate your business.

Speak to one of our Consultants
+603 2242 2300