HOW TO EXTEND YOUR BRAND’S REACH ON THE WEB?

Reach is about getting your message to your audience

When people talk about Reach, the rule of thumb is simple. The more people see it, the larger the pool of potential customers. In today’s world, the internet is used to deliver all kinds of promotional marketing messages to consumers.

What are my options when it comes to extending my brand’s reach online?

Some common methods that are used to communicate to consumers online include search engine marketing, email marketing, social media marketing, display advertising and mobile advertising. These online marketing activities involve crafting a message and experience at touchpoints where a window to the customer is available for them to consider your pitch to them.

INEXPENSIVE WAYS TO IMPROVE YOUR BRAND’S REACH

Activity Reach Relevance Conversion
Start a Blog
List in local classifieds
Get reviewed by peers
Share tips on Social Media

Simple & inexpensive tips for increasing your website’s reach

In order to reach out to more clients, you will need to spend time and effort in activities that will allow you to amplify your message. The table above shows a brief overview of options that you may want to consider

ACCELERATE YOUR BRAND'S REACH THROUGH ADVERTISING

How can I tell which online marketing activities are effective at driving visitors to my website?

In order to find out which types of online marketing activities are more effective in attracting traffic, you will need to make sure that your site is tracked and measured by an online tracking tool such as Google Analytics.

The key metrics that you will need to know are the sources of traffic, together with the cost of acquisition attributed to those channels so that you are able to calculate the cost of acquiring a visitor and determine whether or not it is capable of generating a reasonable return on investment.

With that information, you can easily work out what can be done to accelerate your website’s ability to attract visitors by improving what works well whilst avoiding avenues that are less productive

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your online marketing activities and relating it back to actual business results.

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