Studying the results
Analytics allows us to measure online KPIs. These KPIs usually revolve around impressions, clickthroughs and the completion of a process.
Couple data with actual business initiatives
Information is more meaningful when it is tracked together with on-ground campaigns. e.g. Valentine Promo on-ground + online during February.
Identify risks & Opportunity
When information is captured, documented and arranged chronologically, patterns emerge that can be used to predict challenges or potential benefits.
