COMPARISON BETWEEN GOOGLE ANALYTICS 4 STANDARD & GOOGLE ANALYTICS 4 360

Feature Google Analytics 4 Standard Google Analytics 4 360
Event parameters
25 per event
50 event-scoped custom
dimensions per property
50 event-scoped custom
metrics per property
100 per event
125 event-scoped custom
dimensions per property
125 event-scoped custom
metrics per property
User-scoped custom dimensions
25 per property
100 per property
Conversions
30
50
Audiences
100
400
Explorations
200 created per user per property
500 shared per property
200 created per user per
property
1000 shared per property
Explore sampling limits
10M events per query
1B events per query
Unsampled explorations
Not available
Unsampled results up to 50B events per day per property
API quotas
 
Most requests consume fewer than 10 tokens
25,000 tokens per day
250,000 tokens per day
Data retention
Up to 14 months
Options: 2, 14 months
 
Large and XL properties: Limited to 2 months
Up to 50 months
Options: 2, 14, 26, 38, and 50 months
XL properties: 2 months
BigQuery Export
Daily export: 1M events
Streaming export: Unlimited
Daily export: Billions of events
Streaming export: Unlimited
Cost
Free
From USD 50K onwards

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