Definition of Conversion

Conversion is a term used to identify the completion of an event that the advertiser desired after engaging in an online marketing activity. This could be a purchase, a registration for a newsletter or even the sharing of an article with the customer’s pool of friends.

Understand clients & the issues they face

When crafting your business plan or giving it an overhaul, it’s critical to thoroughly understand your target customers. Understanding your target customers’ demographics helps you determine exactly what your products or services will be, and what kind of customer service tactics work best. For a brand to serve their customers better, sometimes it is important to take a step back and focus on the big picture. These typically revolve around studying the ecosystem of issues that client’s currently face, will face and have already experienced and correlating that together with the challenges they meet when attempting to resolve those problems.

The product or service offered by the brand is merely part of a big jigsaw puzzle that needs to be completed by the client. By taking the time to understand the different types of issues that need to be resolved, it creates an opportunity for the brand to assess whether or not they can participate as a part of the many solutions required.

The rule of thumb is that the more problems you can solve on behalf of the client, the more indispensable you become.


How can I tell which online marketing activities are effective at driving conversions to my website?

In order to find out which types of online marketing activities are more effective in driving conversions, you will need to make sure that your site is tracked and measured by an online tracking tool such as Google Analytics.

The key metrics that you will need to know are the sources of traffic, the cost of acquisition attributed to those channels together with the total sales generated throughout that campaign.

With this, you are able to calculate the cost of acquiring a visitor and determine whether or not it is capable of generating a reasonable return on investment.

Through these observations you can easily work out what can be done to accelerate your website’s ability to attract visitors by improving what worked and whilst avoiding areas that are less productive

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your online marketing activities and relating it back to actual business results.

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