Explaining relevance in terms of Search Engine Optimization (SEO)

Relevance is really about how close you are towards solving your customer’s problem. The more your customers stand to benefit from your content or solution, the higher the likelihood of them being receptive to your brand’s attempt to reach out to them.

In order to maximize the number of points attributed towards relevance, it is important to keep in mind that copywriting should be written to reflect the description of the problem faced by the client, together with your recommendation on how the issue can be resolved so that when a user types in either the solution or the problem in the search engine, the likelihood of your website appearing becomes significantly higher.

Improving the Relevance of my website

A lot of brands spend a lot of time on advertising, and crafting beautiful campaigns, but they often forget that the most fundamental principle of marketing is about supply and demand.

The problems faced by the client create the demand. Your ability to articulate that you possess the means to supply solutions to those issues form the foundation of relevance. The clearer your brand expresses itself as a solution to those problems, the more relevant you become.

Website Keyword Frequency & Density

Traditionally SEO copywriting was about optimizing web page copy by targeting keywords or phrases in certain frequencies and densities throughout a website. Whilst keyword research remains important, search engine algorithms have also evolved to also take into account the reach and authority of your domain, what others think about your content, and the words they use to describe it in links as an important indication of quality and relevance to a particular issue.

Produce Newsworthy Content

Thanks to blogging and social media platforms, millions of people around the world are able to have their say on things that they feel matters by linking to it on their blogs, bookmarking it, or even sharing it on Facebook or Twitter. Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it. This increases your trust and authority and helps the pages you want to rank well for certain keywords.


How can I tell which parts of my website is driving visitors?

In order to find out which types of content is more effective in attracting traffic, you will need to make sure that your site is tracked and measured by an online tracking tool such as Google Analytics.

The key metrics that you will need to know are which pages are popular with visitors, and which pages are causing visitors to bounce. After that, we would need to analyze the top keywords used in a search criteria and the source of traffic that lead online visitors to your website

With that information, you can easily work out what can be done to accelerate your website’s ability to attract visitors by investing more effort on areas that are performing well whilst avoiding options that are less productive

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your online marketing activities and relating it back to actual business results.

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