The Zero Moment of Truth (ZMOT) is a paradigm that revolves around acknowledging that multi-channel shopping is here to stay, and talks about how brands can gear themselves to take advantage of this trend to make marketing more effective across digital platforms. For the next generation, the line between online and offline retail is already gone. These shoppers hop easily from phone to laptop to tablet, from local store to website, from TV screen to magazine and wherever their shopping path leads.

Every Shopper is Unique

Try hyper-local ADs and local offer sites to reach nearby customers. Turn on AD extensions to help shoppers see the most decisive data right away. Add photos and videos to help shoppers get fast info and jump closer to their decision. Focus on the lifetime value of each customer, not just each click.

It’s never been easier to walk out of the store.

Pick the ZMOT battles you can win. Set yourself apart with loyalty, convenience and speed. Make sure mobile is a full partner in your plans. If you don’t have a mobile site, create one.

Shopping cart abandonment is at an all-time high

Find affiliate advertisers that fit your goals, then work with them to expand your reach and bring shoppers back to your cart. Use features like live chat to grab potential customers as they arrive from ZMOT. Add images to your website to build credibility and help shoppers make fast choices. Use videos to give shoppers the clear visuals and product information they crave.


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