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Gone are the days of simply going to a shoe store. Today, a full 20% of shoe sales are online. This study takes a close look at how these shoppers decide what to buy and reveals that 43% of them use search throughout the purchase process. Not only that, but footwear shoppers search in many different ways. To reach these potential customers, marketers need to diversify their keyword portfolios.
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Digital is importantFrom our team’s observations, close to 37% of shoe shoppers conduct their research online before making a purchase. It is pivotal to ensure digital is part of your media mix. |
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Each consumer is uniqueStudies from research indicates that footwear shoppers search in many ways: Diversify your keyword portfolio to increase sales and acquire new customers online. |
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