ENGAGEMENT: HOW SOCIAL MEDIA INFLUENCES PURCHASING

Synopsis

How do brands benefit when they interact with consumers on social platforms like Facebook, Google+ or YouTube? Does more conversation mean more sales? What we found was when brands invest in offering content to their customers who engage the most, they create even more valuable customers.

Engagement drives sales

People who engaged with a brand on social media on a daily basis were likely to make twice as many purchases from that brand than someone who engages only monthly

Social networks play a part in brand discovery

Forrester found a third of social networkers who engage with brands said they discovered new products through messages on social networks, and 41% said they did so through ADs on social networks.

Your customers are also your ambassadors

Socially engaged customers’ value to brands goes well beyond purchase. Loyal clients don’t just buy your products again and again, they actually encourage others to do the same.

WANT TO FIND OUT MORE?

Read the original Article from Google

http://bit.ly/1fV72uN
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