HOW TO BUILD A COMMUNITY OF LOYAL FANS

Synopsis

Happy customers are the backbone of any business. Google shares some tips & advice on how you can turn these loyal fans into a vocal online community that interacts with one another and that subtly advocates for your business.

Create Passionate Content

Focus on topics that matter to your customers. Describe challenges faced by your clients, and correlate how your offering can resolve it for them. Make explanations insightful or inject humor so that it becomes easier to remember, and take the time to jazz it up with photos or videos to make it simpler to understand.

Select a suitable touchpoint or medium

In order to ensure that your voice can be heard on the world wide web, there are many options to consider based on the nature of your business. From a Blog, Photo Gallery, Youtube Channel, Social Network or even a Corporate Website, start investing in a channel that you are comfortable maintaining & updating to reach out to your customers.

Promote yourself

Start by ensuring that the link to your site is on all of your business cards, invoices or even quotations. Take the time to promote your business on Forums or even third-party blogs. You may want to leave comments and answer questions to showcase your expertise on relevant social networks. The key in doing all of this is to always take the time to put a link back to your website or to leave your contact details, so that people can find out more about you if they are interested.

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