HOW TO MAKE USE OF CROSS PLATFORM & CROSS DEVICE TRACKING

Synopsis

Nowadays, your online product or solution often encompasses multiple device platforms, not just a website. You may have a desktop website, a mobile website, as well as mobile apps for iOS or Android. Sometimes, you may even have multiple websites for different aspects of your product. For example, separate marketing and consumption sites. You want to track all these different platforms & devices using Google Analytics.

Google Analytics across Platforms

This is now much easier once you have upgraded to Universal Analytics. The web tracking code for Google Analytics can be used for both desktop and mobile websites. There are also native Google Analytics libraries for iOS & Android apps.

Setup Cross Platform Google Analytics Tracking

To track any website (desktop or mobile version), you have to embed the Google Analytics tracking code. For mobile apps, you can embed the Google Analytics libraries.

Benefits of Cross Platform Tracking

GA allows you to maintain both individual and rollup properties for targeted analysis. Easily observe desktop website data, mobile website data or a rollup of both desktop and mobile website data.

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Read the original Article from Google

http://bit.ly/1La0Q4Q
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