HOW TO USE GOOGLE ANALYTICS TO IDENTIFY POOR PERFORMING KEYWORDS IN GOOGLE ADWORDS

Synopsis

Learn how to use Google Analytics to find poor performing keywords in your Google AdWords account and improve the return on your advertising investment.

Engagement drives sales

People who engaged with a brand on social media on a daily basis were likely to make twice as many purchases from that brand than someone who engages only monthly

Social networks play a part in brand discovery

Word-of-mouth, driven by social tools, plays a huge part in the discovery process. Forrester found a third of social networkers who engage with brands said they discovered new products through messages on social networks, and 41% said they did so through ADs on social networks.

Your customers are also your ambassadors

Socially engaged customers’ value to brands goes well beyond purchase. By acting as advocates, these consumers help build brands. Loyal clients don’t just buy your products again and again, they actually encourage others to do the same.

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