HOW TO MAXIMIZE AD REVENUE USING AN AD SERVER

Synopsis

Learn about the technology behind AD serving and how an AD server like DoubleClick for Publishers (DFP) can help you manage, schedule, and prioritise your web advertising as your business grows.

Manage your ADs from a central location

DoubleClick for publishers allows you to manage your AD Inventory to publish ADs that come not only from AdSense, but also from other networks.

Measure Performance of different AD inventory

DFP has in-built tools that allow you to analyze how well different parts of your site is doing in attracting traffic for your advertisers.

Maximize Your AD Revenue

AD inventory can be directly sold to targeted advertisers willing to pay a premium rate, whilst unsold inventory can be auctioned off to AD Network Partners to monetize remaining inventory.

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View the original Video from Google

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