HOW TO LINK ADWORDS ACCOUNT WITH GOOGLE ANALYTICS

Synopsis

Linking a Google Analytics property to your AdWords account can help you analyze customer activity on your website. This information can shed light on how much of your website traffic or sales comes from AdWords, and help you improve your ADs and website.

Check AdWords Access Level

Make sure you have the “Administrative Access” to your AdWords Account. If you don’t have the right level of access, you can ask the administrator of your AdWords account to grant you administrative access, or to link the accounts for you.

Check Google Analytics Permission

Check under User Management, look for “Edit” permission for the address associated with your AdWords account. If you don’t see User Management here, you can ask the administrator of your Analytics account to grant you edit permissions, or simply to link the accounts for you

Link AdWords and Google Analytics

If you have multiple Analytics properties and want to link each of them to your AdWords account(s), just complete the linking wizard for each property. You can also start this process from within your Analytics account.

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