HOW TO REMARKET USING GOOGLE ANALYTICS

Synopsis

Remarketing with Google Analytics lets you deliver targeted ADs to users who have already been to your site or app, and you can base those ADs on behavior those users displayed during their sessions.

Update Tracking Code

Remarketing with Google Analytics lets you set the foundation for your remarketing audiences by changing just one line (one time) of your Google Analytics tracking code. Analytics can collect information about your users from the DoubleClick cookie when it is present, along with the information Analytics normally collects. You can then create as many different remarketing audiences as you like, and not be bothered with any additional changes to your code.

Create Audience

When you create audiences, you can choose from a number of segments already configured specifically for remarketing, you can import any of your existing segments, or you can create a new segment of users.

Ad-account integration

Remarketing with Google Analytics is currently integrated with AdWords and DoubleClick Bid Manager. The AdWords integration is available to all Analytics accounts. The DoubleClick Bid Manager integration is available only to Premium Analytics accounts.

WANT TO FIND OUT MORE?

Read the original Article from Google

http://bit.ly/1wurmMo
Subscribe to our newsletter