Overview of the Google Analytics Process

Google Analytics implementations are a time consuming process that will require a number of resources, depending on the quantity of online properties tracked and Google Analytics features required. Some features are available immediately but others require additional work involving development, configuration or integration. A complete Google Analytics implementation from A to Z covers planning, tagging, account setup & configuration and validation testing.

Google Analytics Implementation Plan

Your implementation plan includes the project timeline with milestone deliverables that consist of online properties activated and features enabled. This plan forms the basis of work which the implementation team will undertake.

Google Analytics Tagging

Based on the type of online property and features required, you need to implement the correct Google Analytics tagging on your website or mobile application. The type of tags can range from Basic Web, Universal Analytics, Google Tag Manager and Mobile SDK. Additional integration is required for advanced features such as ecommerce tracking, event tracking, campaign tracking, custom variables, custom dimensions and page groups. The implementation team will need to generate the correct tags and place them on the correct pages or mobile screens, with the correct information within those tags.

Google Analytics Account Setup & Configuration

Google Analytics implementation comes from two sides, the tagging which collects the data, and the Google Analytics account which receives the data. Setup & configure your Google Analytics account to receive data correctly from your various online properties. Make sure the correct features are enabled with the right settings and setup the correct views for various users and stakeholders.

Google Analytics Validation Testing

After tagging, run a thorough test to validate that all required pages or mobile screens have been tagged correctly and data is being collected accurately in your Google Analytics account. Take special care when using features that require data to be passed through correctly such as ecommerce tracking and custom variables. Do not skip testing, as missing or corrupted data due to incorrect tagging cannot be recovered later.

How can you benefit from this service?

We work together with your software team, developers & vendors to implement Google Analytics in your organization based on your implementation plan & schedule. Besides consultancy & advice, we will help you actively monitor, manage & validate your implementation process to make sure progress is delivered correctly and on schedule.


How can I increase my website’s performance?

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your website’s marketing activities and relating it back to actual business results.

Getting basic insights from your online existing team is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing. Let us help you identify how you can improve your Return on Investment (ROI) and accelerate your business.

Speak to one of our Consultants
+603 5033 2500