Take control of the future by learning from the past

Utilize the wealth of reporting and analysis tools within Google Analytics to derive insights that will help you achieve your goals and drive business performance. Unlock the knowledge hidden in your historical data, learn from the past and apply the insights to take control of the future.


Dashboards give you a summary of many reports on a single page. Start with a dashboard of your Company KPIs, then create detailed dashboards for other important topics like search engine optimization.

Real-Time Reporting

With real-time reporting, you'll know which new content is popular, how much traffic today's new promotion is driving to your site, and which tweets and blog posts draw the best results.

Custom Reports

Custom reports can be built in minutes, and they're easy to share with colleagues. So you can all have instant access to the numbers that really count for your business.

Advanced Segments

Advanced Segments let you isolate and analyse subsets of your traffic, like paid traffic or visits that led to conversions. Then you can compare segments side by side, or apply them to current or historical data.


Annotations let you and your colleagues leave shared or private notes right on the reporting graphs. That makes it easy to remember what caused traffic spikes or other unusual issues.

Content Experiments

Eliminate the guesswork from website design. Test variations of your pages and learn which designs bring you the most conversions. Content experiments are easy to set up.


Who would benefit from these features?

Management often use dashboards which provide convenient and comprehensive updates on key performance indicators. Real-time reporting provide business users with up-to-date feedback. Analysts use a blend custom reports & advanced segments to perform powerful, in-depth reporting. User experience designers use Content Experiments to run usability tests to determine the site designs which lead to the highest goal conversions.

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