Getting Data to work for the Organization

Once Google Analytics is up & ready, it’s time to do some actual work and study the data available to glean a better picture of the risks and opportunities that your organization should consider when undertaking online marketing campaigns.

Google Analytics comes with a wealth of standard reports “out-of-the-box”, covering a broad spectrum of requirements and use cases. Still, for many situations, you can greatly enhance the utilization and productivity of your Google Analytics users by setting up useful custom reporting & analysis tools such as custom dashboards, reports, segments & alerts.

Google Analytics Training for Reporting & Analysis

Before we get to custom tools however, remember that the most important thing to do post-implementation is to provide Google Analytics product training to users. Google Analytics may be easy to use but there is a lot of data & information stored within your Google Analytics account and it takes training and practice to unlock all its potential. Classroom training is effective to cover the basics for large numbers of users. Online help, peer support and hands-on coaching can then help further your user’s expertise into advanced topics.

Summary Reports on Google Analytics

To increase utilization of information, you need to improve ease of access. You can often dramatically improve Google Analytics acceptance & drive utilization, especially in the early stages, by setting up convenient summary reports on Google Analytics. These include reports such as perspective-driven summary dashboards for different stakeholders, scheduled performance reports delivered via email and automatic alerts on key goals. In the long run, these reports hold value for busy users & management who want quick updates on key information.

In-Depth Analysis on Google Analytics

For Google Analytics power users and analysts, standard reports only skim the surface and they need to dig deeper for insights. By utilizing the large number of customization options in Google Analytics, such as custom reports, segments, channel groupings, attribution models, custom variables, custom dimensions & custom metrics, analysts have access to powerful tools to perform in-depth analysis and deep-dive reporting.

Google Analytics Data Integration & Export

Many organizations want to drive synergy by integrating online and offline information. Your organization may have a wealth of existing data available offline within existing systems such as a Data Warehouse, Enterprise Resource Planning (ERP) or Customer Relationship Management (CRM) systems. In this scenario, you may want to integrate your offline data with Google Analytics data to create a comprehensive portrait of your customer behaviour across online and offline boundaries. Often times, this can provide you with the true value of your customers and sales channels. Google Analytics provides full data integration and export capabilities that can power up your business analytics to provide comprehensive insights to drive your business ahead.

Google Analytics Insights Workshops

To gain fresh insights, it is often useful to get a fresh pair of eyes to examine the information at hand. This is why we recommend that organizations periodically hold insights workshops where you gather key stakeholders with day-to-day users to examine the data for new & existing patterns and gain insights that can increase performance and drive future business strategy. In such events, it may also be useful to bring in external consultants with industry experience to bring fresh perspective to the data and its industry relevance.

Who would benefit from this service?

We work together with your business users & analysts within various business units throughout your organization; to setup and configure the correct reporting & analysis tools for their use, to suit their various requirements. This could include summary reports for management all the way to in-depth tools for analysts. The purpose of analysis is to enable you to derive insights from your data that will help you achieve your goals and drive business performance.


How can I increase my website’s performance?

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your website’s marketing activities and relating it back to actual business results.

Getting basic insights from your online existing team is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing. Let us help you identify how you can improve your Return on Investment (ROI) and accelerate your business.

Speak to one of our Consultants
+603 5033 2500