TRACK MOBILE, CROSS DEVICE & CROSS PLATFORM ENGAGEMENT

Providing a comprehensive picture in a multi-platform world

The online world as we know it has moved beyond the desktop to grow into a multi-platform world that consists of mobile devices, tablets, kiosks, home entertainment and offline conversions. To succeed, your business will need to dynamically engage your customer successfully on various touch points in the future. You need an analytics solution that can meet your needs as you move towards multi-platform solutions and Google Analytics is moving into the future along with you.

Universal Analytics

The multi-screen, multi-device world, world is the new normal. Universal Analytics measures digital platforms beyond web and apps, so you can connect offline conversions with online activity.

iOS and Android SDKs

Google Analytics is known for ease-of-use, and we’ve done it again with apps. Our native iOS and Android SDKs make it easy for you to measure user interaction with your app by tracking key events and activities.

App Profiles

Get the power of Google Analytics reporting — specialized for apps. App Profiles give you access to app-specific metrics, dimensions, and features to help you understand user acquisition, behaviour and conversion.

App-Specific Metrics and Dimensions

Access the metrics and dimensions that truly matter for your app. Screen views, sessions, app version, and screen size are just a few of the app-specific concepts you’ll find in Google Analytics for Mobile Apps.

Crash and Exception Reporting

No one likes a buggy app. With built-in crash and exception reporting, Google Analytics lets you triage and prioritize the issues that are affecting your users, helping you to build a better experience.

ACCELERATE YOUR ONLINE MARKETING PERFORMANCE

Who would benefit from these features?

All businesses that intends to move towards multiple platforms, which basically means everyone. The future customer will expect integrated services provided over multiple touch points. Google Analytics can provide a consolidated platform for you to manage your multi-platform data. This will provide you with a comprehensive view of your customers interacting with you across multiple platforms.

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+603 5033 2500