Definition of Social Networks platforms

A social network can be loosely defined as a platform for users to interact and share content with each other online. The content is not offered by the business owner, who just provides a platform for the users to interact and share on. Examples of such sites include Facebook, Youtube, Friendster or Koolred here in Malaysia.

Business Insights for Social Networks

Here are three key metrics of your Social Network platform that you should be analysing to improve the performance of your Social Network.

Registered User Conversion

Analyse user progress and abandonment rates at every step along your registration process. Use the data to eliminate friction, improve user experience and increase registration conversion rate to drive adoption.

User Engagement

Analyse user engagement in terms of activity type, time spent, usage level, repeat visits and days since last visit. Use the data to decide on activities to focus on, phase out and which may require updates.

Content Sharing Performance

Analyse content reach & conversion against content type, placement, user type, location and activity. Use the data to decide on upgrades based on popular activities, performing content and active users.


Who can benefit from Google Analytics?

All types of social networks can benefit from Google Analytics, including friend networks, relationship networks, job networks, business networks, B2B networks, messaging networks, chat services, group selling, sales networks, professional networks, etc…

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