GOOGLE ANALYTICS MANAGEMENT WORKSHOP

Areas of Interest Key lessons
 

Strategic Planning
What can I achieve with Google Analytics?
Determine Google Analytics vision & goals.
Who should drive Google Analytics within my organization?
Setting up Google Analytics team & role within organization
Who would benefit from Google Analytics within my organization?
Identifying stakeholders for Google Analytics
What would Google Analytics deliver within my organization?
Setting up Google Analytics team & role within organization
How do I manage Google Analytics within my organization?
Establishing Google Analytics standard operating procedure between team, business users, IT & developers

Implementation Roadmap
Step 1: User Education
Education of business users
Step 2: Requirements
Requirements workshop & scoping
Step 3: Implementation
Implementation of tagging with developers
Step 4: Integration
Integrating with extended tools such as Webmaster, AdWords, Google Play, etc…
Step 5: Account setup
Account setup & configuration with views, goals, ecommerce, site search, etc…
Step 6: Reporting setup
Reporting setup with custom dashboards, reports, alerts, etc…
Step 7: User Training
Product training for business users

Operational Support
How to handle day-to-day issues?
Support for business users, IT & developers
How to handle updates?
Account administration & configuration
How to handle new requirements?
Incorporating user feedback & adjustments
How to handle new features?
Change & Upgrade management
How to handle new users and user roles?
Ongoing training & education

Planning for Insights Workshops
How can I use Google Analytics for in-depth analysis?
Use Google Analytics for deep-dive analysis to examine how each online property is working and suggest improvements to increase bottom line
How can I use Google Analytics for wide-ranging analysis?
Use Google Analytics for enterprise-wide analysis to spot trends & synergies to gain competitive advantage
Identify participating stakeholders that can recommend practical solutions from analysis insights.
Identify participating stakeholders that can recommend practical solutions from analysis insights.

Course Summary

Discover how Google Analytics can help you achieve your goals. Best practices for managing the Google Analytics implementation & operational lifecycle within your organization.

Target Audience

Management stakeholders who are involved in planning, implementing, supporting or utilizing Google Analytics within your organization.

Course Duration

Half-day or Full-day.

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How can I apply this training to my job?

You can apply what you have learned from this training to help you understand your online goals & strategy, which Google Analytics features are useful to you and which stakeholders in your organization can benefit from Google Analytics.

You can apply the best practices learned to help you formulate your strategy, implementation plan, requirement priorities, operational management, education plan & process SOP to help you govern Google Analytics throughout its operational lifecycle within your organization.

Speak to one of our Consultants
+603 5033 2500