Day-to-day tasks involved in running Google Analytics successfully

In an ever-changing environment that constantly needs to evolve to meet business requirements, it is common for an organization to experience staff rotation, change requests subject to user feedback, strategy corrections and product upgrades over time. In order to manage these expectations, you will need to empower the relevant teams to operate day-to-day activities, manage amendments and optimize Google Analytics within your organization.

Google Analytics Training

You need to provide training to new Google Analytics users, new staff and staff adopting new roles. If the user has previous Google Analytics experience, this training can often be informal with an emphasis towards on-the-job coaching and advice. In this respect, it can be useful to adopt a handover plan where the outgoing staff trains incoming staff. For new Google Analytics users, you can run Google Analytics training classrooms for introduction course and product training.

Google Analytics User Support

As the utilization of Google Analytics increases throughout your organization, you need to setup and maintain a support team that can handle support issues that arise regarding the use of Google Analytics. The support team needs to be trained and kept up-to-date with your latest Google Analytics implementation and setup to be able to provide the correct guidance and advice to other users.

Google Analytics Change Management

When it comes to implementation, there is an emphasis on procedures and processes. However, when it comes to analytics, you need to remember to also be receptive to feedback and be flexible towards changes. You should follow where your data leads you and a responsive organization is one that can react quickly and decisively to insights gained. By its nature, insight can often be sudden. So, you need to put in place a process to listen to user feedback, prioritize requirements, review necessary changes through management and work approved changes into your implementation plan.

Google Analytics Upgrade Management

As part of change management, it is also important to keep track of latest updates to Google Analytics, find out what new features are available, evaluate each one to determine the ones that can benefit you and plan out the upgrade path via an implementation plan. In this respect, holding Google Analytics management workshops is useful to brief management on the new features, what possibilities they unlock and determine if they are a good fit for your Google Analytics strategy.

Who would benefit from this service?

We work together with your Google Analytics support & operations team, to deal with user support escalation and provide Google Analytics training based on your education plan to the various stakeholders throughout your organization. For change management, we monitor the latest Google Analytics feedback, requirements & upgrades to highlight to your planning & management team. Together, we review & evaluate the changes for impact and implementation, integrated as part of your overall Google Analytics lifecycle management.


How can I increase my website’s performance?

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your website’s marketing activities and relating it back to actual business results.

Getting basic insights from your online existing team is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing. Let us help you identify how you can improve your Return on Investment (ROI) and accelerate your business.

Speak to one of our Consultants
+603 5033 2500