GOOGLE ANALYTICS PLANNING

Understanding the Google Analytics Lifecycle

To ensure successful implementation & utilization of Google Analytics in a productive manner across all stakeholders throughout your organization, you need to have a Google Analytics measurement plan. Your Google Analytics plan will address the various steps along your Google Analytics journey including strategy, planning, implementation, analysis and management.

Google Analytics Education

Educate users early on how they can benefit from Google Analytics. Knowledgeable users lead to productive requirements and active participation leads to increased Google Analytics acceptance & utilization later on.

Google Analytics Requirements Gathering

Through requirements workshops, work with users to list down their goals and what needs to be measured. Prioritize the requirements according to immediate needs. Identify the stakeholders and Google Analytics features required for each requirement.

Google Analytics Implementation Plan

In practice, Google Analytics implementation takes time, depending on the number of online properties tracked and Google Analytics features required. Draw out your implementation plan & timeline based on requirement priorities & work required. A carefully laid-out plan lets users obtain key reports from Google Analytics early while letting them gain access to more in-depth analysis over time.

Google Analytics Reporting & Analysis Plan

To maximize the benefits that users can derive from Google Analytics, you need to draw up a reporting & analysis plan to provide the right tools to the right users based on the information they need to review and analyze. Your Google Analytics account can be refined using a rich reporting & analysis toolset of filters, dashboards, custom reports, segments & alerts that should be setup and utilized correctly by users. Good insights are derived when users have access to relevant reports and useful analysis tools.

Google Analytics Training & Support Plan

With staff rotation and role changes within your organization, you need a training & support plan. A support team that can handle user support issues that arise regarding the use of Google Analytics. Trainers that provide user training and coaching to quickly get users up to speed, thereby increasing Google Analytics utilization and effectiveness.

Google Analytics Change & Upgrade Plan

Google Analytics is a constantly improving product thanks to the ongoing efforts of the Google Analytics development team. New features become available over time. Some of these features are immediately available while some require additional configuration and implementation. In both cases, user training is required. You need to designate a responsible team and plan out a clear process to manage changes & upgrades to Google Analytics throughout your organization. Keep up-to-date with the latest features, review which features are useful to you and plan out implementation & roll-out of the required features.

How can you benefit from this service?

We work together with you to engage with stakeholders and work out your Google Analytics requirements. Together, we develop the various Google Analytics plans to manage Google Analytics throughout the Google Analytics lifecycle in your organization.

ACCELERATE YOUR WEBSITE’S PERFORMANCE

How can I increase my website’s performance?

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your website’s marketing activities and relating it back to actual business results.

Getting basic insights from your online existing team is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing. Let us help you identify how you can improve your Return on Investment (ROI) and accelerate your business.

Speak to one of our Consultants
+603 2242 2300